Arizona-based Levementum, which has a major presence in Indianapolis, has rebranded to the name Lev. The digital consulting firm says the decision boosts its ability to stand out within a highly-competitive space.
Lev focuses on digital marketing, e-commerce and Internet of Things consultancy. Michael Burton, chief executive officer of Lev, says the number of companies occupying the same space is intimidating.
"We know from talking to our clients that client service, support, and success are what’s most important to them, but we also know we need to stand out enough to get their attention in the first place,” said Burton. “We took this opportunity to not only rethink our name, which many people struggled to pronounce, but also our entire brand. We’re proud of the finished product and all the work that went into creating it.”
Burton was promoted to CEO last month. Jenna Kienle, director of marketing for Lev, says the new brand better depicts the company by reflecting its culture and creating something with which its employees can identify.