Hundreds of future entrepreneurs will take their first steps this weekend in four cities throughout the state. Organizers of Lemonade Day Greater Indianapolis, are aiming for participation from some 15,000. Stands will also go up in Lafayette, Bloomington, Elkhart and surrounding communities. Lemonade Day Greater Indianapolis Director Jami Marsh was joined by Launch Fishers Founder John Wechsler on an interview in March on Inside INdiana Business Television. Marsh said interest from other cities grows each year.
Wechsler, who serves as a community champion for the program in central Indiana, said the program plays into talent development efforts for cities like Fishers. "If you view it as a pipeline for potential entrepreneurs of the future, it really meets the need of a smart, vibrant entrepreneurial city that continues to see growth," said Wechsler.
The program is designed to give kids an introduction into the basics of starting a business. By setting up and running a lemonade stand, participants will learn skills such as finance, marketing and "soft" business techniques.
You can connect to more about the program by clicking here.