Indianapolis-based LDI Ltd. LLC has announced a merger with a California company. The deal, which is expected to close in the second quarter, involves controlling interest in Motorsport Aftermarket Group. March 27, 2014

News Release

INDIANAPOLIS, Ind. – LDI Ltd., LLC announced today that it is gaining a controlling interest in Motorsport Aftermarket Group (MAG) through the combination of Tucker Rocky / Biker's Choice distribution companies with MAG's portfolio businesses. Leonard Green & Partners, L.P., the current majority shareholder of MAG, and other existing MAG shareholders will retain a significant minority interest in the combined company.

LDI has been a major participant in the powersports industry for 25 years through its ownership of Tucker Rocky / Biker's Choice. At closing, J.A. Lacy, President and CEO of LDI, will become Chief Executive Officer of the combined company which will operate under the Motorsport Aftermarket Group name. Brian Etter will continue in his role as President of MAG's branded product, media and online retail operations. Dan Courtney will continue as President of Tucker Rocky / Biker's Choice.

“LDI acquired Tucker Rocky in 1989. Our vision was to be easy to do business with, and our focus for the past 25 years has been on growth,” said Andre B. Lacy, Chairman of LDI. “The merger announced today combines the brands, distribution and sales organization of Tucker Rocky/ Biker's Choice with MAG's portfolio of recognized brands and retail outlets to provide dealers and riders with the best products available in powersports.”

“Long-term success for the combined company will be built by bringing enhanced selection, service and solutions to powersports dealers in order to drive retail sales growth,” added J.A. Lacy.

The transaction is expected to close in the second quarter of 2014. The closing of the transaction is subject to customary regulatory approvals and closing conditions.

About Motorsport Aftermarket Group (MAG)

Founded in 2000, MAG is a leading independent manufacturer of branded aftermarket products for the powersports industry. Major brands in the MAG portfolio include Vance & Hines, Kuryakyn, Performance Machine, Progressive Suspension, Mustang, Renthal, Dragonfire and Roland Sands Design. MAG is also the leading online retailer in the powersports industry through its Motorcycle Superstore and J&P Cycles websites. For more information, visit

About Tucker Rocky / Biker's Choice

Tucker Rocky / Biker's Choice are leading distributors of motorcycle and ATV aftermarket parts, apparel and accessories to powersports dealers. With seven distributions centers throughout the United States, Tucker Rocky / Biker's Choice sell over 100,000 products with next-day delivery. Tucker Rocky / Biker's Choice also design, develop and market a portfolio of proprietary apparel and equipment brands including Answer, MSR, ProTaper, Speed and Strength, BikeMaster, Firstgear, River Road, QuadBoss and Twin Power. For more information, visit and

About LDI, Ltd.

LDI is a value-added, family office based in Indianapolis. Originally founded in 1912 to manufacture corrugated boxes, LDI has since acquired and developed interests in distribution, manufacturing and logistics businesses. In addition to Tucker Rocky / Biker’s Choice, its current holdings include OIA Global, a third-party logistics provider that delivers a unique combination of global logistics, supply chain management and creative packaging solutions. For more information, visit

Source: LDI, Ltd.

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