Members of the family that owns Holiday World & Splashin' Safari in Santa Claus have acquired a waterpark in Alabama. Dan Koch leads Koch Parks Inc., which has purchased the attraction near Birmingham and nearly 90 acres, which could be used for expansion. Koch holds a minority stake in Holiday World, which is not involved in the Alabama deal. March 14, 2014

News Release

The Koch family has acquired Alabama's Splash Adventure Waterpark and will re-open the park for the 2014 summer season. Dan Koch, who led the acquisition, is bringing his family's seven decades of experience in the amusement and water park industry to his new home in Alabama.

“I am thrilled to be living and working in this community,” said Dan Koch. “Our family wants Alabama’s Splash Adventure Waterpark to be the number one choice for family fun and family memories for generations to come.”

Koch Parks, Inc. has purchased the water park with 89 acres of land, which will aid in future expansion. General Attractions, LLC, the park’s previous owner, will retain 150 acres surrounding the park for future development.

Kent Lemasters, President of General Attractions, LLC said, “We are pleased that the Koch family are the new owners of Splash Adventure. We feel very confident that because of their very high reputation and experience of over 75 years in the amusement park industry, that they will continue to take the park forward to new, high levels of achievement for the benefit of the entire area including those who visit the park and the surrounding communities and we wish them every success.”

The Koch family has a reputation for superior customer service and will operate the park with a special focus on providing safe, family fun for all ages. New attractions include five new rides for kids including a Wacky Worm Coaster, Rio Grande Train, Junior Bumper Boats, Mini Helicopters, and Vintage Boats. A new Laser Maze Challenge will also be added for heart-pounding family fun as well as games to entertain the younger family members. All guests will enjoy free parking, free sunscreen, free access to inner tubes and free in-park WiFi. Additional expansion plans for Alabama’s Splash Adventure Waterpark are currently being developed. The park will re-open for weekend operations beginning May 17th.

A job fair will be held on March 22 from 8:30am until 4:00pm to hire new Splash Team Members to join the Koch Parks family.

Alabama’s Splash Adventure Waterpark, now owned and operated by the Koch family, is located on the 20/59 at exit 110 just minutes from Birmingham and Hoover. For more information on tickets, season passes, birthday parties, and group outings, call 205.481-4750 or visit

Source: Alabama Splash Waterpark

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