A $2.1 million grant from the Bill & Melinda Gates Foundation will support research on giving at the Indiana University Lilly Family School of Philanthropy in Indianapolis. The funding will go toward studies at the Women’s Philanthropy Institute exploring factors that influence giving among men and women.
The work will yield materials that nonprofits can use to better understand their fundraising efforts. IU says researchers will aim to find out what makes men and women want to give more, give more intentionally and give more effectively. The team will also focus on issues such as donor education, household decision making, life cycle and demographic changes and technology, as well as newer forms of philanthropy like crowdfunding. Another area will zero in specifically on charitable giving to aid women and girls.
Eugene R. Tempel Dean Amir Pasic says "increasing and improving philanthropy requires that we continually increase the depth and breadth of knowledge about giving. We thank the Bill & Melinda Gates Foundation for their support of this important research, which will provide women and men donors with insights that help them give more effectively and better understand why they give differently."
The work by IU researchers will cover three years. You can connect to more about the research by clicking here.