Fishers-based CloudOne is changing its name to ClearObject as part of a corporate rebranding initiative. The Internet of Things systems provider says the new brand reflects "the company’s evolution as more than just a cloud services company."

ClearObject launched in 2010 as a Software-as-a-Service provider of cloud services. Since then, the company says it has achieved a compound annual growth rate of over 300 percent.

Chief Executive Officer John McDonald says the change shows that, over the years, "our mission, capabilities and potential have evolved." He says the company has nearly tripled staff at its corporate headquarters over the past three years, "cultivated strategic partnerships and resources (and) unleashed new ideas for our customers."

The company says the rebranding will have no effect on its structure. It comes as ClearObject works on plans to expand to a second location in central Indiana, which it plans to detail next month.

In April, the company announced a $9 million round of funding, led by Michigan-based Plymouth Ventures and also involved investors including Indiana’s Elevate Ventures and former Indianapolis Colt Ryan Diem. In total, the company has received nearly $22 million in equity investments since 2010.

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