A double award winner at the recent TechPoint Mira Awards has secured a $1.8 million round of funding to add to meet increasing demand. Carmel-based DemandJump says the seed round will allow for growth of its sales, development and client success teams. Last month, DemandJump landed New Tech Startup of The Year and Tech Innovation of The Year at the Mira Awards. During an interview at the awards ceremony, Chief Executive Officer Christopher Day said the company is located in "the nation’s nucleus" of digital marketing technology.
The investors include Indianapolis-based 4G Ventures, Hyde Park Venture Partners of Chicago and Sigma Prime Managing Director Bob Davoli, a longtime venture capitalist in the Boston area. "We are very excited that these experienced and sophisticated investors recognize our game-changing technology and are helping fuel our growth," said Day. Last year, the company announced a separate seed funding round of $750,000 that was also led by 4G and Hyde Park.
Day co-founded DemandJump with Shawn Schwegman, who says DemandJump "provides marketers a holistic, reliable view of their brand’s entire ecosystem, along with the data and predictive analytics that enable marketers to make spend and allocation decisions that deliver the greatest traffic and revenue growth across channels."
Last year, DemandJump announced a $1.2 million expansion and plans to add 80 jobs by 2018.
Day was interviewed about the company’s New Tech Startup of The Year honors at the 2016 Mira Awards:
He also discussed the company following its Tech Innovation of The Year Award at the Miras.