Indy Toy Maker Grows Footprint
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As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe NowIndianapolis-based toy maker GreenLight Collectibles LLC says Walmart Mexico will begin carrying its die-cast replicas this month in hundreds of locations. The company announced a similar deal earlier this year with Walmart Canada Corp.
March 19, 2015
News Release
Indianapolis, Ind. — On the heels of GreenLight entry into Walmart Canada in January 2015, GreenLight is proud to announce Walmart Mexico (Walmart de M?xico y Centroam?rica) has joined the list of companies adding GreenLight to their boy’s toys offering. Walmart Mexico will soon be carrying GreenLight authentic die-cast replicas beginning this month at both Walmart Supercenter and Bodega Aurrera locations throughout Mexico.
Walmart de M?xico y Centroam?rica is the Mexican division of Walmart which is headquartered in Mexico City, Mexico. Walmart Mexico’s total network consists of 2,290 locations, with 251 Walmart Supercenter locations, 160 Sam’s Clubs, 1,660 Bodega Aurrera/Bodega Aurrera Express, 93 Superama, 112 Suburbia and 10 Farmacia Walmart. Walmart Mexico will be offering these four product lines throughout 2015:
–1:64 Hollywood
–1:64 Hot Pursuit
–1:64 GreenLight Muscle
–1:64 Black Bandit
“We are ecstatic to be able to announce our expanded relationship with Walmart,” said Russell Hughes, GreenLight President. “Our recent trend of television and film model cars really caught the eye of the Walmart Mexico buying team, and we are appreciative of their willingness to offer GreenLight products at both Walmart Supercenter and Bodega Aurrera.”
Each replica is produced in a clamshell package featuring 100% die-cast metal body and chassis', real rubber tires, our highest level of detailed body decoration, painted engines and custom license plates. All cars are officially licensed by the respective automotive company and film studio.