Indy Tech Veteran Launches AI Startup

A new tech company in Indianapolis is the brainchild of one of the co-founders of Scale Computing. Catipult.ai bills itself as an outcome-based planning and company managing Software-as-a-Service platform that was defined by CEOs and business coaches. Founder and Chief Executive Officer Peter Fuller says the driver behind the concept is to help executives get time back.

Fuller explained the company’s business model and his expectations in an interview on Inside INdiana Business with Gerry Dick.

“There’s $35 billion being spent…trying to solve essentially one problem and that problem is ‘How do I build and execute a strategic plan?'” said Fuller. “Catipult is designed to execute the strategic plan for CEOs and business owners.”

Fuller says the platform breaks a strategic plan down into seven business drivers and uses artificial intelligence to forecast the likelihood that business leaders will achieve the plan. It will also recommend courses of action to achieve the goals of a strategic plan.

The company says part of the platform’s goal is getting business leaders get back to managing their time more effectively.

“Time is important and it takes a lot of time to run a business; it’s a lot of stress,” said Fuller. “So the system is designed to really take the science of management off the business owners’ shoulders so they can focus on the art. Right now, CEOs are getting about eight hours a week back in time spent normally managing the organization.”

Catipult.ai is working with the Hendricks County Community Development Partnership to provide the software for a new loan and grant program, which Fuller says will help small businesses navigate their way through the COVID-19 pandemic.