An Indianapolis-based software company has closed on an $800,000 pre-seed round of funding. Authenticx Inc., which has developed a platform for healthcare organizations to streamline conversational data from patients, says it will use the funding to further fuel product development.
The company says its platform combines existing customer interactions from recorded calls, texts, chats, and emails into a single source of information that healthcare companies, including pharmaceutical and health insurance firms, can organize to make better decisions.
“Leaders can now listen to the actual voice of their customers in a really efficient and scalable way with this new technology,” Amy Brown, founder and chief executive officer of Authenticx, said in a news release. “Decisions can be made confidently because you have all the data you need in one place.”
The funding round was led by Chicago-based M25, with additional investments from Elevate Ventures and Innovatemap Ventures, both based in Indianapolis. As a result, M25’s Victor Gutwein and Elevate Ventures’ Jane Niderberger have joined the Authenticx Board of Directors.
“Amy is an exciting leader with the knowledge and energy to deliver new tools in the customer experience space,” said Niederberger. “As a former leader in healthcare and service, I know the information provided by Authenticx will be invaluable in servicing customers. It’s a level of fine-tuned analytics that hasn’t been available to decision-makers to make impactful changes to their offerings.”
Authenticx was nominated earlier this year for two TechPoint Mira Awards, including Startup of the Year and the Rising Entrepreneur Award for Brown. Last year, the company received the Top-Rated Emerging Culture honor in the inaugural Indiana Breakout Tech Culture Awards.
Brown appeared on Inside INdiana Business with Gerry Dick in October to talk about the award and the company’s mission.