Indiana’s South by Southwest?

Indianapolis-based MetaCX is gearing up to host an event it says could eventually become Indiana’s version of South by Southwest. The Customer Room is a five-day event beginning September 21 designed to help businesses rethink the customer experience and customer relationships during what has become a difficult time for many companies. President Jake Sorofman says the event also comes with a social mission.

In an interview on Inside INdiana Business with Gerry Dick, Sorofman said MetaCX takes inspiration from events like South by Southwest in Texas.

“We see this as an opportunity to really experiment with the medium and make it a bit eclectic,” said Sorofman. “We’ve partnered with some really well known musicians from Nashville who have been displaced by COVID-19 and they’re both entertaining our audience and also we’ve given them a platform to deliver a social message around what it means to be a creative artist in a time like this.”

The Customer Room will feature two sessions per day with 25 speakers. The event is putting a focus on flexible registration, allowing guests to register for the topics they are interested in.

MetaCX launched in 2018 from the High Alpha venture studio with $14 million in funding. The company’s Software-as-a-Service platform helps clients and businesses organize and manage their other SaaS providers. 

In May 2019, the company announced a $1.4 million expansion that included occupying space at Salesforce Tower in downtown Indianapolis and creating up to 75 jobs by 2023.

You can learn more about The Customer Room by clicking here.