On Wednesday, Indianapolis Mayor Joe Hogsett joined City-County Council President Vop Osili and Visit Indy President Leonard Hoops to announce a $1 million marketing campaign to encourage Hoosiers to visit downtown Indianapolis. The campaign includes discounted downtown hotel rooms and highlights local businesses, cultural institutions, and restaurants.
The city says the statewide campaign runs through Labor Day.
“As we continue to work with Dr. Caine and state leadership to safely keep our economy open, we want to begin to invite visitors back to Indy,” said Hogsett. “Research shows that nearly 50% of Indiana residents plan to take a trip in July and August. Many of them are planning for a trip within driving distance. And we want to ensure when they are planning a trip, that trip is to Indianapolis.”
Visit Indy estimates that more than 50% of Hoosier hospitality workers are currently unemployed, and Indianapolis hotels are down to 7% occupancy.
“There is a huge amount of pent-up demand to enjoy cultural experiences and restaurants and travel,” said Hoops. “We’re very focused on bringing Hoosiers from all over the state back to central Indiana.”
The city says the investment was made possible through savings in existing CARES Act funding, which was approved by the council June 8.
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