An Indianapolis-based venture studio is among a group of investors which has provided $2 million in seed funding for a Canada-based social marketing platform. High Alpha Capital has invested in CrowdRiff, which announced a 400 percent growth in customers last year.
High Alpha is led by former ExactTarget Co-Founder and CEO Scott Dorsey. CrowdRiff says the investment from High Alpha, along with BDC Venture Capital, Gibraltar Ventures and Foundation Capital, will be used to drive product innovation, accelerate plans for hiring in sales and marketing and build out the company’s visual influence platform.
"We are impressed with CrowdRiff’s growth, robust technology platform and bold vision for transforming how organizations leverage social photos to power their websites, blogs and other marketing channels," said Dorsey. "We are delighted to be investing in Dan and the CrowdRiff team."
CrowdRiff focuses on companies in the destination and travel industry. Its clients include Visit Indy, Colorado Tourism, Explore British Columbia, Pebble Beach Resorts and the Royal Ontario Museum, among others.