Indianapolis-based Innovatemap is celebrating recent growth, which includes new hires and the opening of a location in New York City. The company, which provides product management, marketing, design and branding services for Software-as-a-Service businesses, says the growth can be attributed to more startups and scaleups investing in a stronger digital presence.

As part of its growth strategy, Innovatemap says opening a second location in New York City will allow it to serve more clients nationwide. The company has hired two designers who will operate out of the new location. 

Innovatemap has hired four additional workers, the majority of which are focusing on product design, bringing its total employee count to 26.

“The market acceleration for those needing our help have poised us to make investments into our clients, our process and our product — which is our people,” Mike Reynolds, chief executive officer of Innovatemap, said in a news release.

Among the new hires is Brad Elsmore, who previously ran Carmel-based web development agency Amarok Creative. Innovatemap acquired the company late last year. Elsmore was brought on as a senior web developer for the company.