INDYCAR has added SJ Luedtke as vice president of marketing. She will be responsible for advancing INDYCAR’s brand across all channels, managing event and experiential assets, accelerating fan growth and engagement, and working with media partners to drive consumption and ratings. Luedtke joined Nike in 2010, rising to senior brand director of football. She developed and led integrated campaigns, including "Make ‘Em Miss" and "Who You With" while partnering with leadership to extend the 30th anniversary of the "Just Do It" campaign. Luedtke oversaw key athlete brands such as Odell Beckham Jr., Antonio Brown, Russell Wilson and Saquon Barkley.
Prior to working at Nike, she spent 14 years working in multiple areas of motorsports marketing, including leading client services at Team Green and Andretti Green Racing and heading up Goodyear’s agency team leveraging strategic partnerships across NASCAR, NHRA and off-road racing.
Also, INDYCAR has retained Mike Zizzo as a communications consultant. He is an award-winning public relations executive with more than 22 years of experience in the motorsports industry, including managerial roles with two of North America’s premier racing sanctioning bodies.
Zizzo has served as vice president of competition public relations for Championship Auto Racing Teams from 1996-2002 before joining NASCAR as senior public relations manager with emphasis on competition from 2002-2005. He arrives to INDYCAR from Texas Motor Speedway, where he spent the past 13 years as vice president of communications and was a two-time recipient of NASCAR’s Speedway Public Relations Representative of the Year Award.