The Indianapolis Zoo has named Karl Traeger as its director of marketing. He most recently served in marketing roles at Busch Gardens Williamsburg.

“Karl has proven to be ahead of the curve on contemporary marketing and digital initiatives leading to remarkable ROI,” said Karen Burns, Indianapolis Zoo executive vice president. “We are confident that he will deliver effective marketing strategies to engage visitors.”

Traeger holds a bachelor’s degree from Duquesne University and MBA from American University Kogod School of Business. 


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