The Indiana Destination Development Corp. has launched a national campaign to highlight Indiana residents who are doing “remarkable things.” The effort coincides with the NCAA men’s basketball tournament, which is being held entirely in Indiana this year.
The initiative, called #myINcrowd, includes a social media campaign that encourages all Indiana residents and former residents to share their pride for their state and fellow Hoosiers.
The agency is relying on Indiana native and TV personality David Letterman to get the word out.
“I feel I have a responsibility to promote my relationship with Indiana – and ‘promote’ sounds like too commercial a word. What I mean by that is, my life was great in Indianapolis, and I loved my time there,” said Letterman. “There’s a lot of places a person can be from. And I’m very happy that in my case, it’s Indiana.”
IDDC also asked ESPN anchor Sage Steele to also be a spokesperson of the campaign. Steele started her broadcast career in South Bend. She also worked in Indianapolis for a while.
The IDDC says March is the perfect time for Hoosiers to showcase why Indiana is an ideal place to live, work, study, and play.
“While we all know Indiana has some pretty special people, we want everyone else to realize it too,” said Lieutenant Governor Suzanne Crouch. “So, while the eyes of the entire country are on Indiana during the NCAA Men’s Basketball Tournament, we want everyone’s help in telling the story.”
The #myINcrowd campaign also tells compelling personal stories of not-so-famous Hoosiers who are making a difference in their industries and communities. Letterman narrates the YouTube videos.
Learn more about the campaign and view the videos by clicking here.