The Indiana Children’s Wish Fund officially has a new name. The Indianapolis-based nonprofit is now called Indiana Wish, which it says aligns with branding that highlights it as the only Indiana-based wish-granting organization in the state.
“Our mission, business model and core values remain intact as we continue granting wishes for Indiana children who suffer from a life-threatening or terminal illness,” says J’Lynn Cooper, executive director of Indiana Wish. “We are dedicated to our Indiana wish families and the brave wish kids who inspire us daily.”
The organization says the rebranding follows a year-long marketing and branding research study. The nonprofit’s board of directors and leadership team “felt the time was right to evolve and promote a new name that reflects the organization’s connection with Indiana wish kids, Indiana wish families and Indiana companies and supporters.”
Indiana Wish was established in 1984 as the Indiana Children’s Wish Foundation. The organization grants wishes to children, ages 3-18, who suffer from a life-threatening or terminal illness.