Indiana Buys High-Profile Ad Time
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As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe NowThe state of Indiana has purchased a 30-second ad that will play in the New York market during Sunday's AFC Championship game. The commercial focuses on the state's work force, business climate and established companies. You can see the commercial by clicking here.
January 16, 2015
News Release
Indianapolis, Ind. — Governor Mike Pence will invite New York entrepreneurs to consider Indiana for business growth in a 30-second television commercial airing Sunday during the AFC Championship football game between the Indianapolis Colts and the New England Patriots.
“Indiana is in the spotlight,” said Victor Smith, Indiana Secretary of Commerce. “From our mighty Colts to our robust economy, in Indiana we've earned success by building a state where big goals are within reach. While high-tax states like New York restrict growth goals for business, in Indiana we've built a business climate where balanced budgets and affordability promote job creation. When business leaders across the country and around the world hear that message, it resonates, together helping make our state even stronger.”
The commercial will air after 6:27 p.m. before the Colts-Patriots game in the New York City media market, the largest market in the nation reaching more than 15 million adults. It features Pence discussing Indiana's vast opportunities for companies looking to start or grow a business.
“On behalf of established Indiana companies, our outstanding workforce and thriving communities, we invite you to explore the vast opportunities Indiana has to offer…We're building economic strength right here and right now in a state that works,” said Pence in the commercial.
Pence led a jobs and economic development mission to New York City in May 2014, meeting with location advisors and company executives with site selection responsibilities to discuss relocating or growing operations in Indiana.
Airing as part of the Indiana Economic Development Corporation's (IEDC) ongoing marketing campaign A State That Works targeting high-tax states, the commercial follows a January 2014 full-page advertisement in the New York Times promoting Indiana's business climate, along with six digital billboards in high-traffic locations that ran near MetLife Stadium for two weeks in the run-up to Super Bowl XLVIII.
The commercial was paid for through private donations to the Indiana Economic Development Foundation.
While New York is continually ranked as one of the most burdensome states for business, Indiana shines as home to one of the strongest business climates in the nation. With its pro-business, low-tax environment, Indiana finished best in the Midwest in multiple business climate rankings, including Area Development magazine's Top States for Doing Business survey, Pollina Corporate's Top 10 Pro-Business States for 2014 study and the Tax Foundation's 2015 State Business Tax Climate Index.
Source: Office of Indiana Governor Mike Pence