Grow INdiana Media Ventures LLC, the parent company of Inside INdiana Business, has announced a partnership with Indianapolis-based tech startup Torchlite. The deal involves digital and social media marketing for IIB’s platform of products. Last month, Torchlite announced it has topped one million dollars in recurring annual revenue.
The partnership is a response to the rapidly-changing media landscape and need for more real-time content and audience engagement.
Inside INdiana Business Host Gerry Dick, who serves as president of Grow INdiana Media Ventures, says "with the right formula of strategy, creativity and execution, Torchlite is not only going to help us reach new audiences, but reach our existing audience in new places. Torchlite is primed for rapid growth, and we’re thrilled to partner with an exciting company that’s redefining the digital marketing space right here in our backyard."
Torchlite will work with the Inside INdiana Business editorial team to promote content throughout social media platforms including Facebook, Twitter, Instagram, YouTube and Linkedin, as well as bolstering the use of video content and "behind the scenes" moments through use of outlets such as Periscope.
Torchlite’s on-demand network of marketing specialists has grown to more than 200. These "Torchliters" possess skills in writing, design, search engine optimization, social media, blogging and development. The company recently secured a key seed round of funding.
Torchlite founder Susan Marshall, a technology industry veteran with experience at Apple, Adobe and Salesforce Marketing Cloud, says "with its premier brand as Indiana’s leading destination for statewide business news, Inside INdiana Business is well-positioned to capitalize on new and expanding opportunities in digital marketing. We’re also excited for the opportunity to connect with the Inside INdiana Business audience to share insights on how they too can expand the reach of their businesses across the digital ecosystem."
The company will also provide digital marketing insights for Hoosier businesses featured on IIB television, online and in e-newsletters, as well as making appearances on Inside INdiana Business Television and offering commentary through IIB digital channels.
You can connect to more about Torchlite by clicking here.