Hulman & Co. Partners With Repucom

Indianapolis-based Hulman & Co. has partnered with Repucom for media analysis and sponsorship consulting services. The Connecticut-based firm says it will provide analysis of all Verizon IndyCar Series events and tracking of the INDYCAR brand worldwide.

Repucom says it will also work with INDYCAR on improving its digital and social media presence. It will also give analysis on all events at Indianapolis Motor Speedway, which is owned by Hulman.

"INDYCAR is a valuable brand and it is an exciting time in the Verizon IndyCar Series with the 100th Running of the Indy 500 this year," said Peter Laatz, executive vice president of Repucom. "Repucom will help Hulman & Company maximize sponsorship assets and support the group as it connects commercial partners with loyal motorsports fans."

Repucom has partnerships with many other major sports leagues, including the NFL, NBA, MLB, NHL and Major League Soccer. It has also worked with other motorsports organizations, such as Formula One, NASCAR and MotoGP.

"INDYCAR is a valuable brand and it is an exciting time in the Verizon IndyCar Series with the 100th Running of the Indy 500 this year," said Hulman Chief Revenue Officer Rod Davis. "Repucom will help Hulman & Company maximize sponsorship assets and support the group as it connects commercial partners with loyal motorsports fans."