The world is changing, and so is the labor force. With countless career opportunities for employees, and even more for consumers, it is more important than ever for franchisees to find consistency in their messaging and services across their multi-unit franchise locations.

Streamlining workplace management in the franchise space can seem daunting, but the outcome is highly favorable for franchise owners. Managing a diverse staff of employees and ensuring seamless customer satisfaction requires a thoughtful business plan and the right tools.

Here are four ways to help you achieve the perfect balance across your growing franchise:

Engage your team members on a deeper level.

Today’s employees want to have defined roles and know where they can take ownership over their results and growth. With a looming “war for talent,” employees have more options than ever before and employers have to rise to meet their requests. Providing transparent roles and responsibilities will help team members thrive and feel appreciated. Clearly communicating growth opportunities by sharing benchmarks for raises, promotions and more will allow them to prioritize their growth with your company and grow with you every step of the way.

Engaged and appreciated employees are also more likely to stay. According to a recent study, 69% of employees said they would work harder if they were better appreciated. An employee who is engaged with your organization and appreciated by their employer is more likely to work hard to deliver for your customers and your bottom line.

Turn words into action.

Today’s employees and customers are all but demanding brands take ownership of their values and communicate their beliefs loudly, clearly and consistently. As a franchisee, many of the core values and company mission will come from the top down, but as a leader you can still put your money where your mouth is.

By clearly and transparently communicating values, processes, expectations and more to your team members, they are better able to adopt them as their own. This not only creates a sense of belonging in the workplace, but also leads to higher engagement. Studies show that improved management transparency can lead to up to 30% higher retention. Maintaining these values across multiple locations and a diverse population of employees can be tricky, but the more consistent you can be, the more trust your team members will have in your business.

Train them and then train them again.

A franchise is only as good as the customers who keep coming back. Massage Heights Indianapolis customers have a variety of providers to choose from, so by consistently meeting and exceeding their expectations we can keep them coming back through our doors. Customers today are bombarded with options and messages from the time they wake up in the morning to the time they go to sleep at night. It is their experience that will determine where they take their business moving forward.

Employees drive customers’ satisfaction, but customer service starts with when you onboard your team members and continues with regular training and check-ins. Investing in quality development and training for employees, especially your management team, will show a high return on investment with customer retention.

Invest in the proper workplace management platforms

Lastly, It’s crucial that internal procedures and operations function seamlessly to create a strong infrastructure, while recognizing that adaptability and flexibility are also key for success. Processes will change as you grow your business, but there are ways to ensure consistency as you grow.

Part of that starts with housing the most updated policies and procedures in one central location to decrease liability and increase shared accountability within your team. Workplace management platforms, like Woven, are designed to keep franchise operators focused on growing their businesses.

The workplace is changing fast, and it can be difficult to stay on top of the evolving landscape. Running a franchise involves managing a lot of parts and personalities, which makes keeping up even more challenging. Staying true to your brand and values, while investing in your employees will help create cohesion across your business, allowing it to grow and thrive consistently, no matter what life throws at you. 

Cristina Goebel is the owner and operator of Massage Heights Indianapolis, a female-owned and operated franchise offering convenient, professional, and affordable therapeutic services that help achieve a balanced and healthy lifestyle.

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