Indianapolis-based High Alpha’s latest spinoff has announced its public launch and an oversubscribed seed funding round of more than $2 million. Quantifi says its platform uses artificial intelligence to strengthen digital advertising. The company, whose clients include LIDS Sports Group, Butler University and the Indianapolis Motor Speedway, is led by former Salesforce (NYSE: CRM) and Geofeedia executive R.J. Talyor.
Quantifi says its Constellation Data Co-op platform analyzes data and "learns over time" to test and recommend new audiences, channels and creative options for clients.
The seed funding round involved investors including High Alpha Capital, Router Ventures and several angel investors and industry representatives. The company says the funding will allow it to grow its customer success, product, engineering and sales teams and continue to advance its product. Quantifi currently has 10 employees.
Talyor has served as a founder in residence with High Alpha Studio since the fall of 2016. He spent more than 10 years with ExactTarget and Salesforce, most recently serving as vice president of mobile products, before joining Geofeedia as vice president of product management. Talyor will be a guest this weekend on Inside INdiana Business Television.