Indianapolis-based Herff Jones has added Salena Scardina as vice president of customer experience. She has more than 25 years of experience in customer service and joins the company from HeroCX management consultancy firm, of which she is the founder.

Scardina has also held senior leadership roles at Sweetwater Sound Vera Bradley in Fort Wayne. She also spent 15 years at McDonald’s Corp. 

Scardina earned a bachelor’s degree in business administration and Spanish from Monmouth College, and holds a MBA from Benedictine University with a concentration in marketing. 

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