Henriott Group launches separate brands

Lafayette-based risk management and insurance firm Henriott Group Inc. this week announced it has completed a rebranding initiative. The firm said it is splitting its services into two distinct brands as a means to optimize the experience for its clients.

The brands, which will operate under the Henriott Group umbrella, will be known as Henriott and HGI Solutions.

The Henriott brand will focus on helping businesses with commercial insurance, employee benefits, human resources, and risk management. The brand specializes in industries such as manufacturing and logistics, nonprofit, food and hospitality, public entity, and education.

The HGI Solutions brand will specialize in supporting the wealth and assets of individual clients and small businesses, including home, auto, life insurance, Medicare, or other services tailored for small businesses.

Our rebranding represents our commitment to evolve and create experiences based on listening to our client’s needs,” Henriott Group co-CEOs Kelley Henriott and Andrew Ball said in a news release. “As we continue to grow and expand, the creation of these brands will allow us to execute our mission, enhance our client experience and provide meaningful outcomes for our team and community.”  

The news comes about a month after Henriott Group announced an expansion of its Indiana footprint with new offices in West Lafayette and the northwest side of Indianapolis.

A spokesperson for the firm told IIB there will be a mixture of both brands at each location. The firm employs 25 people and has plans to add about five jobs.