Grace College and Seminary in Winona Lake is launching a new digital marketing program. The new major will be offered through Grace College’s School of Business.
Grace College School of Business Dean, Jeff Fawcett, says, "as with all areas of concentration in the business school, the new digital marketing program has been designed to make students job-ready and ethically equipped to be successful contributors and leaders in the business world."
The program will teach students about online advertising, email and content marketing and user experience. It will build upon core business courses and prepare graduates for a job in a quickly growing market.
Digital Marketing Instructor Erica Elliott calls the field "hot right now," and says that it offers well paying jobs that are vital to company success.
The new major will be available beginning in the Fall of 2018.