It is that time of year again. Girl Scout Cookies are for sale and the Girl Scouts of Central Indiana says it has found a new way to use technology to sell even more cookies. Through a first-ever collaboration with Grubhub, the organization says it is selling cookies in a creative and socially distant way. Chief Executive Officer Danielle Shockey says the partnership with the food delivery company could also be helping form a new generation of entrepreneurs.
In an interview on Inside INdiana Business with Gerry Dick, Shockey said the partnership with Grubhub is teaching the scouts a different way of thinking about how to do business.
“The girls who man the Grubhub booth are learning point-of-sale technology they’ve never seen before. They’re learning the logistics of what it means to preorder versus on-time pickup and so forth,” said Shockey. “So, it’s actually expanded our horizons quite a bit, and I really believe theirs.”
Shockey says the COVID-19 pandemic has had a big impact on the sale of Girl Scout Cookies, which has traditionally included in-person and door-to-door sales.
“We know one thing: 3 million packages of cookies are still wanted in our community if past years have told us anything and so we wanted to figure out alternative ways to get these to the consumer. So the Grubhub national relationship is perfect (because) it’s contactless.”
The Grubhub partnership runs through February 14. Shockey says users can order cookies through the Grubhub app with free delivery on orders of three boxes or more. The service is available in more than 50 Indiana locations.
Shockey says most of the proceeds from Girl Scout Cookie sales benefits the girls and their troops.
“Some (proceeds) obviously come to support the actual program and the council and the scholarships and the things we provide, but this is where girls set their goals for what they want to do in girl scouting for the next 12 months,” she said. “So the proceeds go to the troop and the girls and that’s why it’s important.”