Economic development leaders from Rush County are touting the success of a gift card program that sold out in just three hours Tuesday.
The effort provides an influx of much-needed revenue for local businesses struggling from the pandemic shutdown through the sale of $30 gift cards.
The Rush County COVID-19 Economic Recovery Task Force partnered with the Rush County Chamber of Commerce, Rush County Economic Community Development Corp., and several other partners to create the “RUSH Back to Local Businesses Program.”
The Rush County ECDC said a website has been developed where members of the community can purchase a $30 gift card to a local establishment for only $20. The $10 difference will be covered by financial support from ECDC and Chamber partners.
“This program is a win for not only local businesses, but also local residents,” said John McCane, Executive Director of the Rush County ECDC. “Businesses will receive the critical revenue that they need during these trying times and Rush County residents will have an opportunity to maximize their income.”
McCane said the program is providing about $60,000 in direct financial help to independent, locally-owned businesses.
He said it was so successful, organizers are discussing launching a second phase of the gift card program.