California-based Genesys, which has a large presence in Indianapolis, has acquired its long-standing partner nGUVU.
Located in Montreal, nGUVU has developed cloud-based software that uses gamified solutions and behavioral analytics to improve employee engagement and performance.
Genesys sells cloud-based technology and software to help companies more efficiently operate their call centers and online customer experience solutions.
Together, the companies say the new capabilities serve as a strategic step to enable Experience-as-a-Service for any organization.
“Helping organizations elevate ordinary transactions into meaningful connections that reinforce to customers how much they matter is central to our vision,” said Genesys Chief Executive Officer Tony Bates. “While this is no easy feat, it can be done with a combination of advanced cloud and artificial intelligence technologies and a highly engaged workforce.”
Genesys says by adding nGUVU to its portfolio, the company hopes its products enable businesses to improve employee engagement and staff retention, which in turn leads to improved customer experiences.
An executive with Genesys appeared last fall on Inside INdiana Business with Gerry Dick to discuss the company’s platform and potential for growth.