Fortville Company Creates App to Ease Car Buying
A Fortville-based company says it is on a mission to help make the car buying process easier. CarSnoop has launched an app-based new car buying solution and already has plans to expand into Louisville and Cincinnati. Founder and President Cole Keesling says the car buying process has seen an “unprecedented market shift” since the pandemic began.
Keesling talked about the app and the company’s growth plans in an interview on Inside INdiana Business with Gerry Dick.
“Before the pandemic, we were already in the process of building what we’re building,” said Keesling. “But in the last nine months, consumers have gone from 30% to over 60% willingness to completely purchase a car online, so to double that is really unprecedented.”
CarSnoop’s online platform allows users to “build” the vehicle they want, including make, model, color and accessories. It also allows users to upload information on their current vehicles if they want to trade-in.
Keesling says the users can then send their preferences to CarSnoop’s network of over 60 dealers in the Indianapolis market, who can then respond directly to them.
“What’s really neat is you’re only talking to managers. So they’re the ones that are responding to you. We skip salespeople. We skip internet departments. We eliminate having to do all that extra communication.”
Keesling says the company is already to move beyond the Indianapolis market. He says Louisville and Cincinnati are the first markets into which they are expanding, but his plans move out even further in the future.