A small business in Fort Wayne founded by a former English teacher is feeling the “Oprah Effect.” KaAn’s Designs, which makes t-shirts and other clothing for parents and their families, is featured in the annual Oprah’s Favorite Things list on Amazon, which this year is highlighting Black-owned businesses. 

A family PJ set made by KaAn’s Designs made the 2020 list. Ashley Green founded the company in 2014 and says being selected for Oprah’s Favorite Things is a blessing and has created much more exposure.

Green says the company has seen a 349% increase in website traffic and sales are up 749% since being included on the list.

“What’s even more amazing is the same is true with our Amazon storefront, with an increase in sales of 507% from last year,” Green said in a statement to Inside INdiana Business. “We are excited to see what’s in store for the rest of the holiday season and into 2021.”

You can view the full list by clicking here.