Indianapolis-based Flat12 Bierwerks has announced a rebranding to celebrate its fifth anniversary. The brewery says its new "sleek, catching and consistent" look better-reflects its product and company.
The redesign includes the company’s packaging, website and logo. Director of Brewing Operations Sean Manahan says the new branding is more representative of the company, saying it "continues the legacy of our namesake – a classic, game-changing engine – as we take it back to a more refined design and move towards a more revved up beer."
Flat12 distributes its products throughout Indiana as well as Louisville and the greater Cincinnati area. It recently opened a second location in Jeffersonville along the Ohio River. In 2014, Flat12 became one of the few breweries in the state to ship internationally, when it inked a deal to distribute its Hinchtown Hammerdown in Toronto.
The brewery, founded in 2010, has a production craft brewery in the Holy Cross neighborhood just east of downtown Indianapolis.