Martinsville-based FBF Originals LLC, a distributor and retailer of novelty socks, has been named a licensee of the Alliance of American Football. FBF is now producing socks of all 8 AAF teams that will soon be available for purchase from retailers.
The Alliance is a new professional football league that began its inaugural season in February. Its teams are the Atlanta Legends, Arizona Hotshots, Birmingham Iron, Memphis Express, Orlando Apollos, Salt Lake Stallions, San Antonio Commanders, and San Diego Fleet.
FBF Originals began as For Bare Feet in 1984. Today it is the longest-tenured sock licensee of the National Football League, and is also licensed with hundreds of colleges, the National Hockey League, NASCAR, and Fortune 500 companies and other businesses such as chocolate manufacturer Hershey, Wrangler and Mossy Oak.