The city of Evansville is partnering with the neighboring city of Henderson, Kentucky to help businesses get the word out when they reopen. The cities are launching a campaign that includes digital and physical signage to let customers know businesses are open and following safety guidelines.
The campaign is a collaboration between the Southwest Indiana Chamber of Commerce and the Henderson Chamber of Commerce.
The chambers have created digital media kits for businesses to let their customers know via social media that they are open for business. The effort also includes signage for businesses to tell customers that masks and social distancing practices are required in their locations.
“I think if you look at the number of businesses that are participating in the virtual town halls that have been held over the last two or three weeks, you get a real sense that businesses want to do this the right way,” said Evansville Mayor Lloyd Winnecke. “They’re concerned about their customers. They’re concerned about their employees. So I think there’s an extraordinarily high level of focus on the part of the businesses to do things right.”
The campaign will also make window clings available to businesses who may not have printing capabilities. Additionally, the signage will be used on billboards throughout the region as well.
“We think having the general public recognize this particular mark and identify it when they see it on businesses will be one of the ways that we build confidence in our community that they can smartly and safely, and with social distance, re-engage in commerce in our community,” said Tara Barney, president and chief executive officer of the Southwest Indiana Chamber.
You can find more information on the campaign by clicking here.
Winnecke and Barney discussed the campaign during a virtual news conference with reporters.