Escalade scores cornhole licensing deal
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As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe NowEvansville-based sports equipment maker Escalade Sports Inc. (Nasdaq: ESCA) has signed a long-term licensing partnership with the American Cornhole League. The agreement gives Escalade the rights to make, sell and distribute officially-licensed ACL boards and bags.
“The ACL has done an amazing job of building the game of cornhole into a legitimate, competitive sport,” said Escalade Sports General Manager Nick Martin. “We are looking forward to leveraging our manufacturing capabilities and retail partnerships to bring authentic, tournament-quality cornhole products to a much broader audience.”
The ACL launched in 2016 and has broadcast deals with ESPN and CBS Sports. The organization hosts a variety of professional and amateur competitions.
“Our league is about providing a world-class cornhole experience, whether for one of our pros competing or a fan looking for the ultimate backyard setup,” said Stacey Moore, founder of American Cornhole League. “That’s why we chose to partner with Escalade Sports – their commitment to manufacturing excellence means consumers can play cornhole with equipment identical to the pros and practice the shots they see on ESPN.”
This year marks the 100th anniversary of Escalade Sports. It manufactures and distributes a variety of sporting goods, fitness and recreational equipment.