A technology company that recently located its North American headquarters in Indianapolis has received a major investment from a California firm. Austria-based Emarsys says the $33 million infusion from Vector Capital will beef up its growth in U.S. and Latin American markets. The company plans to use the first institutional funding in its 15-year history to expand sales, marketing and innovation efforts. Emarsys announced at the end of July it intends to pump $3.2 million into growing its downtown Indianapolis office and add nearly 170 jobs by 2020.
Emarsys President of the Americas Sean Brady has said the city’s reputation as the "Silicon Valley of the Midwest" is growing and it possesses a ready work force capable of matching the talent on the traditional East and West Coast tech centers. The company currently has 16 global offices with approximately 500 employees. Brady says 80 percent of its North American and Latin American work force will be located in Indianapolis. He says the new investment will be spread primarily among six departments: sales, sales development, client support, professional strategic services, marketing and development.
Emarsys Founder and CEO Hagai Hartman says "the vast majority of a B2C company’s marketing resources are currently spent acquiring first-time buyers, and not enough is invested in maximizing retention, satisfaction and revenue among existing customers. We plan to change that dynamic."
As part of the deal, a former ExactTarget GM of EMEA Sameer Kazi and Vector Capital’s Matt Blodgett and Alok Pandey will join the Emarsys board.
Emarsys President of the Americas Sean Brady says the investment’s impact will be felt in Indianapolis.