Emarsys Parent Scores $22M in Funding

Emarsys North America offices are headquatered in Indianapolis.

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Austria-based Emarsys, which launched its North American headquarters last year in Indianapolis, has received a major infusion. The global marketing cloud provider says the $22.3 million investment from TPG Specialty Lending Europe will help accelerate growth in markets including the United States.

Last year, the company announced plans to pump more than $3 million into its downtown Indianapolis operations, creating some 170 jobs by 2020. More than a year in, Emarsys Americas President Sean Brady told Inside INdiana Business the performance was beating expectations.

Over the last two years, Emarsys has totaled $55.3 million in outside investment. The company says the money will help boost research and development, including its initiatives in artificial intelligence and data science.

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