Digital Trends Fueling Innovatemap Growth
The chief executive officer of Indianapolis-based Innovatemap says the digital product agency’s growth is being fueled by an appetite for companies to implement greater digital strategies. The company recently announced the opening of a new location in New York City, with more to come, as well as new hires.
In an interview on Inside INdiana Business with Gerry Dick, CEO Mike Reynolds said the move toward a larger digital presence among businesses is a growing trend.
“If you have a digital strategy, certainly 2020 was a wake up call to put more fuel on that fire,” said Reynolds. If you’re an non-tech company…they’re looking at a digital analysis strategy to either complement or differentiate their business. And not everybody knows how to do that…and that’s where our service will come in and help them with that capability.”
Innovatemap provides product management, marketing, design and branding services for Software-as-a-Service businesses to make sure their products will resonate with their market, buyers and user base.
Reynolds says establishing the New York office was in response to a demand for B2C or direct-to-consumer expertise, which will strengthen the overall expertise of the firm.
He adds the New York office is also conducive to finding new talent.
“Some of the appetite for a service to be delivered remotely is something that broke through this year. We are looking at talent, certainly, primarily in Indianapolis, but open to some of these future chapters and satellite offices of Innovatemap.”