Indianapolis-based DemandJump Inc. has received a $6 million round of funding it says will expand sales, marketing and product innovation efforts. The digital marketing platform provider is the previous recipient of two seed rounds totaling nearly $2.6 million. Inside INdiana Business will have more from Chief Executive Officer Christopher Day in the INside Edge enewsletter.
The latest infusion comes from investors including Revolution’s Rise of the Rest Seed Fund, Flyover Capital, Cultivation Capital, 4G Ventures, Bob Davoli and Hyde Park Venture Partners. Day says "we are excited to have oversubscribed our Series A round and look forward to expanding our go to market team. We have added some incredible brand names over the last year, across verticals. We are proud that our customers typically experience an average increase of 200-500 percent ROI by leveraging insights and recommendations surfaced by our platform."
DemandJump’s customers include Ashley Stewart, Fort Wayne-based Vera Bradley Inc. (Nasdaq: VRA), Camp Chef, Homage and global players in the pharmaceutical industry. Over the last two years, the company has relocated to Indianapolis from Carmel and added dozens of employees.