Purdue University has named Dan Hasler executive vice president for communication. In his new role, he will be chief brand marketer for the institution, overseeing marketing strategy, strategic communications, media relations, advertising, licensing and digital marketing in collaboration with colleges and units across the Purdue system.  

In addition, Hasler will continue to lead Purdue’s yearlong 150th anniversary celebration, “Giant Leaps,” which officially kicks off in late September during Homecoming 2018 with the yearlong goal of examining some of the world’s most pressing challenges and opportunities through campus-wide, multidisciplinary, cross-cultural debates and inquiry.

He joined the Purdue Research Foundation in 2013, serving as its president and chief entrepreneurial officer through 2017 and continuing as chief entrepreneurial officer until this new appointment. Over the past five years, under his leadership, Purdue has reached record numbers of patents, licenses and technology commercialization based on ever-expanding Purdue research. 

Previously, Hasler served as secretary of commerce for the state of Indiana and chief executive officer of the Indiana Economic Development Corp. His 32-year career at Eli Lilly and Co. included serving as vice president for global marketing, where he was responsible for the commercial strategy and market performance of Lilly’s worldwide portfolio. He also was chief marketing officer for Eli Lilly USA, led the commercial operations of Eli Lilly’s largest European group and was general manager and president of Eli Lilly of Brazil. 

Hasler is a graduate of DePauw University and has a Master of Business Administration degree from Duke University. 

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