The Indiana Sports Corp. says a record 150 central Indiana companies are set to take part in the 2014 Corporate Challenge over the next two weekends. Many of this year's events are moving to the Indianapolis Motor Speedway.

September 18, 2014

News Release


A record 150 central Indiana businesses and an estimated 8,000 participants are registered to compete in the 2014 Indiana Sports Corp Corporate Challenge, presented by Anthem Blue Cross and Blue Shield. Many of the events move to the iconic Indianapolis Motor Speedway for the 2014 event.

The ISC Corporate Challenge is a fun-filled community event that emphasizes healthy lifestyles, friendly competition and company camaraderie. There's a little something for each member of the company: distance runs, sprints, a fitness walk and field activities (called “Good Sport Events”) such as basketball shootout, football accuracy throw, golf chipping challenge and soccer shootout.

Each participating company is placed in one of four divisions based on their company size (total number of employees in Indiana). Each company also competes in one of 10 Industry Challenges.

The Corporate Challenge also includes a charity competition where companies receive points based on how much they donate to local charities: Indiana Sports Corp's Susan Williams CHAMPS Grants Program, the Indiana Sports Corp Geared for Health: Sports Equipment for Kids program, and the Indiana Blood Center. Companies will also receive points for signing up for a service project as part of the Super Service Challenge and TrueU.


Saturday, September 20 – “Opening Day” (Major Taylor Velodrome, Midwest Sports Complex, Woodland Bowl)

• Cycling time trial at Major Taylor Velodrome, 8–11:15 a.m.

o 3649 Cold Spring Road, Indianapolis, IN 46222

• Cornhole and sand volleyball tournaments at Midwest Sports Complex, starting at 9 a.m.

o 7509 New Augusta Road, Indianapolis, IN 46268

• Bowling Challenge at Woodland Bowl, sessions at 3 p.m. and 6 p.m.

o 3421 East 96th Street, Indianapolis, IN 46240

Teams will drop off donated sports equipment at Woodland Bowl from 2-3 p.m. this Saturday. Rodney Stuckey of the Indiana Pacers will be on-hand at Woodland Bowl to thank those teams for their donations.

Saturday, September 27 (8 a.m.) – “Main Event”(Indianapolis Motor Speedway)

The ISC Corporate Challenge “Main Event” kicks off at 8 a.m. with the Indiana Farm Bureau Insurance 10K Run, starting on Hulman Blvd. inside the Indianapolis Motor Speedway. Welcoming Ceremonies are scheduled for 8:40 a.m. The event concludes at approximately 2 p.m.

The “Good Sports” events also begin at 8 a.m. They include the Quarles & Brady Basketball Shoot-Out, St. Vincent Health Football Accuracy Throw, Indianapolis Business Journal Frisbee Toss, Golf Chipping Challenge, ExactTarget Obstacle Course Relay, Parallel Parking Challenge, and the Indy Eleven Soccer Shootout.

Other events include the Interactive Intelligence, Inc. Tug-of-War, Allegion 5K Fitness Walk, Allison Transmission 5K run & Hall, Render, Killian, Heath and Lyman 1/2-mile Run, Team Medley Relay, the Post-Event Picnic compliments of Donatos and the Coors Light Post-Event Party.

New to this year's action will be the Car-X Pit Stop Challenge that will feature teams of four changing tires on an IndyCar.

The Family Fun Zone includes a number of events for the entire family, especially kids. The area features the American Heart Association Mobile CPR Tour, as well as activation areas by USA Gymnastics, the Indianapolis Colts, Indy Fuel, and much more. If you are interested in covering the AHA Mobile CPR Tour, please contact Tim Harms directly at


Over 8,000 participants, ranging from CEOs to interns, will go head-to-head in sprint and distance races, as well as “Good Sports” events such as tug-of-war, cornhole and a basketball shoot-out, to name a few.

A full listing of events, participating companies and results can be found at

Tag Birge of Cornerstone Companies and Lisa Purichia of Sponsel CPA Group serve as the Corporate Challenge co-chairs. Anthem Blue Cross and Blue Shield is the title sponsor and presenting sponsors include Allegion, TrueU, Indiana Farm Bureau Insurance, Indianapolis Motor Speedway, NCAA, and St. Vincent Health.

Indiana Sports Corp's mission is to create positive impact by hosting world-class sporting events that enhance vibrancy in the community, build civic pride, drive economic impact and media exposure, and encourage opportunities for youth. A not-for-profit organization, Indiana Sports Corp was founded in 1979 as the nation's first sports commission. Our recent and upcoming schedule of events includes NCAA Men's and Women's Final Fours, Super Bowl XLVI in 2012, Big Ten Football Championship Games through 2021, Big Ten Basketball Tournaments, 2015 P&G Gymnastics Championships, 2016 U.S. Olympic Team Trials – Diving, and much more. For more information, visit

Indiana Sports Corp Geared For Health: Sports Equipment for Kids Program:

The Geared For Health program, launched in 2007, collects new and gently-used donated sports equipment from manufacturers, retailers, institutions, events and individuals. Collected items are distributed to nonprofit youth organizations, sports leagues and sports clubs. The program focuses on making sports more accessible to underserved children and encouraging a commitment to a healthy lifestyle. It offers a convenient opportunity for local organizations and families to clear out their warehouses and closets while providing a valuable service to keep kids active and healthy. Since its inception, the Geared For Health: Sports Equipment for Kids Program has collected more than $1.7 million in equipment and distributed that equipment for the benefit of more than 245,000 local youth through 210 Indianapolis area youth-serving organizations.

Source: Indiana Sports Corp.

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