Developers have broken ground on a $6 million hotel in French Lick. The 68-room Best Western is set to open next spring. July 17, 2014

News Release

FRENCH LICK, Ind. (July 14, 2014) – A groundbreaking ceremony was held on Wednesday, July 9, 2014 for a new $6 million Best Western Plus hotel to be located at 613 Arnold Habig Boulevard in French Lick IN. C & B Hospitality, LLC owners/investors Kevin Beaty and Donavan Crews, Hillcrest Development Inc. president and CEO, Al Hill and General Hotels Corporation vice president of sales and marketing, Glenn Brooks conducted the ceremony with French Lick Redevelopment Commission president Barry Wininger providing remarks.

The groundbreaking event offered attendees an opportunity to meet the hotel owners and project's architect and view architectural renderings.

Upon completion, the thoughtfully designed Best Western Plus French Lick will feature 68 well-appointed guest rooms, including 5 extended stay rooms along with limited function space to accommodate small meetings. Additional amenities and services will include complimentary breakfast, complimentary high-speed Internet, long distance access and local calls along with a business center, indoor swimming pool, fitness center and on-site guest laundry. Completion of the project is slated for spring 2015.

Best Western Plus French Lick investors include C & B Hospitality, LLC, located in French Lick, Indianapolis based General Hotels Corporation and Hillcrest Development, Inc. located in Dixon, IL.

“The Best Western Plus will be a huge asset for the Town of French Lick,” said Barry Wininger, French Lick Redevelopment Commission president. “The hotel will provide the additional sleeping rooms needed to attract larger conventions to our area and fills a much needed pricing level for rooms in French Lick. We look forward to working with Best Western Plus with the goal of having the hotel open by the Senior PGA event in May of 2015.”

“This is an exciting time for the town of French Lick,” said C & B Hospitality, LLC owners/investors Kevin Beaty and Donavan Crews. “This is a project that we have wanted to do for quite some time and felt now is a perfect time to add our Best Western Plus hotel. A quality hotel at an affordable price to the average traveler will be a great addition to our community.

There are a lot of pieces to make a project like this happen and we can’t thank the Town of French Lick enough for their support on this project. Their leadership understands the big picture and the impact this project will have on our community through additional employment opportunities and business for everyone.”

C & B Hospitality, LLC

C & B Hospitality, LLC is an owner/operating company of Best Western Plus French Lick. This new facility is a 68-room hotel approximately 1 mile from downtown and the French Lick Resort. It will include five extended stay rooms, an exercise room, a pool, and a small event room. The hotel is currently under construction and scheduled to open in Spring 2015.

About Hillcrest Development, Inc.

Hillcrest Development, Inc. is a full service general building contractor, drawing on over 30 years experience in successfully managing and building over $160,000,000 in commercial hospitality and restaurant properties. Located in Dixon, IL, the organization has constructed over 93 hotels with a value of over 260 million dollars and has ownership in several hotels including Best Western Plus French Lick. Visit http/www.hdihotels.com to learn more.

About General Hotels Corporation

General Hotels Corporation (GHC) is a leading hospitality management company operating branded full and select-service hotels and independent hotels. The Company provides hotel owners comprehensive property management services including revenue management. With over 50 years of experience, GHC currently operates 31 hotels located throughout the Midwest totaling nearly 3,500 guest rooms. The Company's managed hotels operate under well-known brands including Courtyard by Marriott, Crowne Plaza, Holiday Inn, Holiday Inn Express, SpringHill Suites by Marriott, Homewood Suites by Hilton and Best Western. GHC is a privately held company headquartered in Indianapolis, IN. For additional information please visit the Company’s website at www.genhotels.com.

About Best Western International, Inc.

Best Western International, Inc., is a privately held hotel brand made up of more than 4,000 BEST WESTERN, BEST WESTERN PLUS and BEST WESTERN PREMIER hotels in more than 100 countries and territories worldwide. Now celebrating 67 years of hospitality, Best Western welcomes hundreds of thousands of guests nightly. Best Western provides its hoteliers with global operational, sales, marketing and promotional support, and online and mobile booking capabilities. More than 20 million travelers are members of the brand's award-winning loyalty program Best Western Rewards, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand's partnerships with AAA/CAA, race car driver Michael Waltrip, and Harley-Davidson provide travelers with exciting ways to interact with the brand. In 2012, Best Western won a record number of awards, including AAA's Hotel Partner of the Year, CAA's Partner of the Year, TravelClick’s eMarketer of the Year and Compuware’s Best of the Web Gold awards. For more information or to make a reservation, please visit bestwestern.com.

Source: General Hotels Corp.

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