The Indy Fuel hockey team has hired a Colorado firm to help find a naming rights partner for the Indiana State Fairgrounds Coliseum. The organization says Denver-based Impression Sports & Entertainment will work to secure a sponsor for the newly-renovated venue.

July 29, 2014

News Release

Dever, Colorado — Impression Sports & Entertainment (Impression) announced today that they have been retained to secure a Naming Rights Partner for the historic Fairgrounds Coliseum in Indianapolis.

Impression is an international sports and entertainment marketing company that specializes in full service sponsorship sales representation, sports related print and graphic design, and sponsorship consulting. Impression’s sponsorship sales and naming rights expertise has been utilized by many of the most visible properties within the world of sports and entertainment landscape.

“With the recent $63 million renovation now complete, the Coliseum presents an outstanding opportunity for a company to name a venue that will deliver over 1.5 million visitors each year,” said Chris Foy, president of Impression Sports & Entertainment. “This platform provides the perfect mix of branding, consumer engagement, and community involvement. We look forward to securing the ideal naming rights partner to one of Indiana’s most iconic destinations.”

The Fairgrounds Coliseum's transformation has created a dynamic, multi-purpose, 8,200-seat venue which will continue to serve as home for the Indiana State Fair. In addition, the new Indy Fuel (ECHL) professional hockey club now becomes the primary tenant and IUPUI Athletics will move its men's and women's basketball teams to the historic arena.

“Finding the ideal naming rights partnership for the Fairgrounds Coliseum is a unique opportunity, and one we don’t take lightly,” said Sean Hallett, team president for the Indy Fuel. “The Coliseum has been a cherished part of the community – and the state – for 75 years. We want a partner that will honor that history and justify the significant investments that have been made to modernize it to a state-of-the-art showcase for sports, concerts, and major events. The team at Impression Sports & Entertainment have the expertise to help us develop a long-term partnership that’s worthy of this historic venue.”

For more information on the Fairgrounds Coliseum naming rights opportunity, please contact Impression Sports & Entertainment at 303.713.8597.


Based in Denver, Colorado, Impression Sports & Entertainment specializes in executing high-profile sponsorship sales campaigns on behalf of its clients. Within recent years, the company has successfully secured sponsorship partners for the Colorado Rapids of Major League Soccer (Ciao North America), the Greenville Arena District (Bon Secours Health System), the Tangerine Bowl (Russell Athletic), the Grand Prix of Houston (Shell/Pennzoil), and several other agreements for professional sports franchises. Within the last 12 months alone, Impression has secured over $14 million in sponsorship agreements.

For more information on Impression Sports & Entertainment, please visit

Source: Impression Sports & Entertainment

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