Indianapolis-based Collective Alternative, a full-service marketing, advertising and public relations firm, has hired Denise Praul (pictured) as an account executive. She recently worked as franchise manager at Business Networking International.

Clayton Maddox (pictured) has been named marketing automation & reporting specialist. He previously served as email marketing specialist at National Trade Supply, where he also had experience as their graphic design and testing intern, as well as a content marketing intern. Maddox holds a Bachelor of Science degree in Marketing and a Bachelor of Science degree in entrepreneurship and innovation, both from Butler University.

Sam Elliott joins the firm after a 10-year career within the journalism industry. He previously served as managing editor of the Current in Fishers and Current in Geist newspapers and has freelanced for various local and online publications. As content specialist, Elliott will assist the firm’s content creation, brand messaging development and social media marketing efforts. Elliott holds a Bachelor of Arts degree in journalism with a minor in business from the University of Cincinnati.

Also, Alexis Loyd has been appointed administrative coordinator. She was previously part of the marketing and communications teams for the Community Foundation of Hendricks County, as well as Dani’s Dreams, a nonprofit organization for funding programs dedicated to fighting youth poverty. Loyd holds a Bachelor of Arts degree in communications with a minor in public relations from IUPUI.

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