A new title sponsor has been secured for the Indiana State Fairgrounds Coliseum. Inside INdiana Business has learned the venue will be the Indiana Farmers Coliseum. The 10-year, $6 million agreement is with Carmel-based Indiana Farmers Mutual Insurance Co. A formal announcement featuring company and State Fair officials is scheduled for later this morning. December 2, 2014
INDIANAPOLIS, Ind. The Indiana State Fair Commission and Indiana Farmers Mutual Insurance Company announced today that Indiana Farmers is the naming rights sponsor for the State Fair Coliseum for the next 10 years. Effective immediately, the Coliseum will be known as Indiana Farmers Coliseum.
Kim Smith, president and chief executive officer of Indiana Farmers, stated, “The Coliseum
is more than just a building. It represents the common heritage we all share as Hoosiers. It is that same heritage that gave birth to our company more than a century ago, which makes this a natural partnership.
“This is the right opportunity at the right time for Indiana Farmers,” said Smith, “one that provides an exponential opportunity to grow our brand and our business. We're honored to lend our support to the coliseum for the enjoyment of all who come from across the state to use it.”
“We've talked with a lot of companies over the past two years, and I believe we've found the perfect partner,” State Fairgrounds Executive Director Cindy Hoye said. “Not only has Indiana Farmers been around as long as the State Fairgrounds, but both organizations exist for one reason only – to serve Hoosiers.”
About Indiana Farmers
Indiana Farmers Mutual Insurance Company is an Indiana-based company, providing auto, home, farm, and business insurance across the state. Protecting Hoosiers has been its mission since 1877. Indiana Farmers is different than many insurance companies in that it is a mutual company with no stockholders or investors. It exists only to serve its policyholders.
Additional information is available at www.indianafarmers.com
About Indiana State Fairgrounds
Established in 1892, the Indiana State Fairgrounds is a modern public event facility that annually hosts more than 300 meetings, shows, sports and agriculture events, including the Indiana State Fair. The Indiana State Fairgrounds is one of Indiana's top tourist destinations annually attracting 2 million visitors to its 250-acre campus in Indianapolis' Midtown district and adding $124 million to the local economy. Agriculture and food production education are part of the fairgrounds' core values. The nine-member Indiana State Fair Commission, a quasi-governmental agency, oversees year-round management of the fairgrounds, which operates in a safe and fiscally conscious manner for the benefit of all citizens of Indiana. Additional information is available at www.indianastatefair.com.
Sources: Inside INdiana Business, Indiana Farmers Mutual Insurance Co.