Indianapolis-based social services agency Children’s Bureau + Families First is undertaking a major rebrand. The organization has changed its name to Firefly Children & Family Alliance and is implementing its new branding strategy over the next few weeks.
The rebrand follows the merger of Children’s Bureau and Families First last year.
“When Children’s Bureau and Families First merged in 2021, it strengthened our already substantial positive influence on communities throughout Indiana,” said Firefly Board Chair Joe Breen. “Together, we provide a more comprehensive range of programs and a streamlined approach.”
The organization says the united brand is the last step of the merger and includes new building signage, a website and social media channels.
“We chose a name that tells our story and represents the transformative power of the work we do,” said Firefly Chief Executive Officer Tina Cloer. “At some of the darkest moments in life, we help struggling individuals see a future with hope and light. That key thought guided us as we went through the process of rebranding our unified agency.”
Firefly’s programs focus on child abuse prevention, family preservation and reunification, youth placement and recovery services. In 2021, the organization says it served more than 50,000 clients and 91,000 children through its programs.