Indianapolis-based Casted, a B2B podcast platform, has raised $7 million in Series A funding led by Revolution Ventures in Washington D.C. The company says the funding will be used to expand its team and scale the platform with new integrations and partnerships.
The round also includes current investors High Alpha Capital, Elevate Ventures, and Tappan Hill Ventures.
The platform, headquartered in the martech hub of Indianapolis, says it is scaling to support B2B enterprises in leveraging the power of audio and video content.
“Marketers today are trying to create high volumes of amazing, top-ranking content while relying on incredibly outdated methods,” said Lindsay Tjepkema, chief executive officer and co-founder of Casted. “We’re introducing a new way that empowers marketers to prioritize audiences over algorithms by starting with the rich audio and video content audiences want, then using it to fuel all other channels.”
The startup enables B2B enterprises to leverage audio and video content as a sales and marketing tool. With Casted, marketing teams can publish content, access a fully searchable content archive with transcription services and tagging, amplify content with cross-channel distribution and SEO optimization, and quantify the impact of content through data-driven analytics.
“B2B marketing is undergoing a digital transformation as corporate marketers are increasingly shifting to podcasting to build more authentic relationships with their customers,” said David Golden, managing partner at Revolution Ventures. “Casted offers organizations critical insights into how customers are engaging with audio and video content, then integrates that data with enterprise-wide marketing efforts. The company is the first-of-its kind in an industry that has the potential to be a multi-billion dollar category.”
Casted’s customers include PayPal, HubSpot, Drift, and ZoomInfo and their platform is the system of record for Salesforce’s more than 25 podcasting shows worldwide. By the end of 2020, Casted says it quadrupled revenue, tripled its customer base, and doubled its team size.