Northeast Indiana Works is launching an initiative to encourage middle and high school students to explore potential careers in agriculture. The organization says the social media campaign stems from a study that recommended creating more awareness of ag-related careers.
The effort includes a webpage with information on ag careers and links to other interactive sites. It also will feature four short videos to be posted on social media targeting students aged 13 to 18.
“Agriculture here and elsewhere involves many skills that at first blush may go unrecognized,” Rick Farrant, director of communications for Northeast Indiana Works, said in a news release. “Sustaining a robust agriculture industry requires the talents of plant, animal and soil scientists, biochemists, environmental engineers, hydrologists, veterinarians, finance, business and data specialists, genetic researchers, and precision agriculture technicians.”
Northeast Indiana Works says the studies it commissioned found the region has strong food processing and durable goods manufacturing components, but there is a need for a “bolder, more consistent network of educational offerings.”