The City of Noblesville has finalized a deal to bring a major outdoor retailer to central Indiana. Cabela's Inc. (NYSE: CAB) says the new store, which will be its second in the state, could employ around 170 full and part-time workers. A proposal to bring a location to Greenwood fell apart about five years ago. March 20, 2014

News Release

NOBLESVILLE, Ind. – Plans have been announced for the upcoming construction of a Cabela's Incorporated retail store in Noblesville. Discussions have been ongoing between the city and Cabela's for several months and the agreement between the two has just been finalized. This will be their second retail location in Indiana. The two Cabela's stores located closest to central Indiana are in Hammond, Indiana and Louisville, Kentucky.

Cabela's is a destination retail establishment that features merchandise for hunting, fishing, and other outdoor activities. The Noblesville location will be approximately 80,000 square feet and will be located directly west of the Hamilton 16 IMAX movie theater.

“We are excited that our discussions and agreement with Cabela's have been finalized and that Noblesville will be home to their newest state-of-the-art store. The many loyal customers of Cabela's will soon have a convenient and easily accessible location in central Indiana in which to explore all that they offer,” said Mayor John Ditslear.

The new location is scheduled to open in 2015. The City of Noblesville's master plan called for Campus Parkway to be extended south to 136th Street. As part of the agreement with Cabela's, the construction of this extension will be moved up and will now take place this year.

About The City of Noblesville

As the seat of Hamilton County government, the City of Noblesville’s origins date back to the early 1800's. With over 51,000 residents, Noblesville offers a rich combination of residential, business, educational, and cultural opportunities. Noblesville was chosen as one of Money magazine’s 100 Best Places To Live in America, was named the tenth best community in America in the book Best Places To Raise Your Family by author Bert Sperling, and was chosen as one of the top five places to retire in the United States in a column by personal finance writer Liz Weston. For more information, please visit

Source: The City of Noblesville

March 20, 2014

News Release

SIDNEY, Neb. – Cabela's Incorporated (NYSE:CAB), the World's Foremost Outfitter of hunting, fishing and outdoor gear, announced today plans to bring the unique Cabela's retail experience to customers in Noblesville, Ind., serving the greater Indianapolis area.

Construction is scheduled to begin later this year and the store is expected to open in fall 2015. The 80,000-square-foot store will be located at Interstate 69 and Campus Parkway in the new Saxony Campus development adjacent to Hamilton Town Center.

It will be Cabela's second Indiana store – joining the Hammond location opened in 2007 – and is expected to employ approximately 170 full-time and part-time employees.

“We hope outdoorsmen and women across Indiana are as excited as we are about this store, which will be extraordinary in every way,” said Tommy Millner, Cabela's Chief Executive Officer. “For years, thousands of Hoosiers have faithfully supported Cabela's through our catalogs, website and neighboring retail locations. Now those loyal customers have a second Cabela's store to call their own.”

The store will be built in Cabela’s next-generation layout, designed to surround customers in a complete outdoor experience. The building’s exterior will reflect Cabela’s popular store model with log construction, stonework, wood siding and metal roofing. A large glass storefront will allow customers to view much of the store’s interior as they approach the building.

The interior will feature thousands of quality outdoor products, as well as museum-quality wildlife displays, a mountain with a built-in aquarium, gun library, bargain cave, indoor archery range and archery tech room, fudge shop and deli.

Currently, Cabela's operates 51 stores across North America and has announced plans to open an additional 23 over the next two years.

About Cabela’s Incorporated

Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock is traded on the New York Stock Exchange under the symbol “CAB.”

Source: Cabela's Inc.

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