A well-known name in the Indiana agriculture sector will be front-and-center at the Indiana State Fairgrounds Youth Pavilion. Whitestown-based Weaver Popcorn Co. Inc. is the title sponsor of the two-year-old venue, which connects to the revamped Indiana Farmers Coliseum. As part of this morning’s announcement, the State Fair Commission also honored former First Lady Cheri Daniels by naming the Youth Arena inside the Pavilion after her.
The Pavilion and Arena, a $10 million project completed in August 2013, were part of a $63 million overhaul of the Coliseum.
Pop Weaver’s agreement covers ten years. Chief Executive Officer Mike Weaver says "this exciting opportunity gives Pop Weaver a chance to engage with more than a million consumers and families for year-round programming, education and entertainment. The Pop Weaver Youth Pavilion will be a key venue that recognizes Cheri Daniels and her profound impact on the fairgrounds and further educates and grows the public’s understanding of agriculture and the impact it has on all our lives."
The Commission says more than a million visitors have passed through the building in two years. The sponsorship puts "The Coliseum Campaign: Memories in the Making" up to $9.5 million of a targeted $10 million.